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JohnGuira Photography

NYC Photographer

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A Quiet Day in a Loud Place Thanks to Film

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I spent a day working at Fashion Week, handling both video and stills, and somewhere in between the schedule and the noise of the event, I ended up shooting a few black-and-white frames on 35mm film. There wasn’t any special plan behind it. I just wanted a calmer way to look at the day.

Black and white removes a lot of the extra stuff you normally associate with these events. No loud colors, no distractions, nothing pulling your attention in different directions. It shows the environment the way it actually feels when you’re working there: big open rooms, people moving in and out, short breaks, and equipment scattered around.

Most of the job is simple, repetitive work—setting up, adjusting gear, checking batteries, making sure everything runs. There’s a steady rhythm to it. Things move fast, but you try to stay clear-headed. Taking a few stills on 35mm during those small gaps feels almost like making quick notes. Nothing fancy, just a way to mark the day.

These frames aren’t meant to be dramatic or overly polished. They’re just small pieces of a workday—honest and straightforward. Shooting them on 35mm helped me slow down for a moment, even when everything else around me was moving quickly.

tags: nyfw, nyc, fashion week, runway fashion photography
Tuesday 11.25.25
Posted by John Guira
 

Runway Photography - Bad habits to avoid during fashion week

A sneak peek inside runway fashion photography, explaining common mistakes photographers make in the pit during NYFW (New York Fashion Week) runway shows. Thank you joining me in my journey. Thanks for watching. FOLLOW ME: Instagram: https://www.instagram.com/johnguira/ Twitter: https://twitter.com/JOHNGUIRA Website: https://www.johnguiraphoto.com/ What models need to know: https://www.youtube.com/watch?v=W77s_90vg48 Epidemic Sound: https://www.epidemicsound.com/

Runway fashion photography is one of the most exciting and challenging styles of photography there is, but also the most rewarding. The job is hard and requires patience as photographers have to endure long hours in positions that are not favorable to the body, and are restricted of movement due to lack of space. Below I will go over the most important things to avoid if you are planning to shoot a runway show from the photographer’s pit. More details Here

Moving: Constantly hitting others while in the process of moving the camera away from their face to review their shot (For each and every shot).

Arm Spreading: Adopting a considerable extended placement of the elbows outward versus inward, hence becoming an obstacle for others.

No mono-pod: Photographers who don’t have a support system will forever remain struggling to hold their telephoto lens and constantly have to readjust their position due to fatigue.

Flash: Placing a speed-lite on the body of the camera even though there is no need for it or using flash when no flash is allowed in the event.

Tripod: Using a tripod vs a mono-pod for stills. Big no-no.

Attitude: Not being kind to others and not cooperating fully.

In general these are the few things that may be of nuance while the work takes place, however the good always will outweighs the bad. 

Placing your eye in the viewfinder, composing your shot syncing, and anticipating the models subtle movements and getting the shot is definitely worth the discomfort mentioned above.

“Overall the honest truth is that shooting the runway will keep you sharp and disciplined and I recommend anyone out there that has not done it enough to continue to subscribe to their local fashion shows and or fashion week in their city. Eventually you will learn from your mistakes and challenge yourself in the occasion.”
— JohnGuira Photo



tags: runway fashion photography, photographers in the pit, runway photography, nyfw photography, the pit, tips for photographers, tips about runway fashion
Sunday 09.01.19
Posted by John Guira